Custom applications, built around your business process
When no off-the-shelf software fits, CustomCRM builds the application from scratch: internal platforms, client and partner portals, apps for field teams and integrations between the systems you already have.
- Process analysis included
- Runs in the browser, on any device
- Integration with your existing systems
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Companies that work with the CustomCRM team
What kinds of custom applications does CustomCRM build?
CustomCRM builds web applications for your company operations: from internal platforms and client portals to CRM, ERP and RPA bots, all on the same database.
Internal operations platforms
The app your team works in every day: orders, projects, approvals, documents, with your company stages and rules.
Client and partner portals
Clients see their orders, documents and invoices. Partners send requests and track status without email back-and-forth.
Apps for field teams
Job sheets, photos, signatures and checklists filled in from the phone’s browser and synced with the office.
Scheduling and bookings
Calendars for resources, rooms, teams or equipment, with automatic confirmations and reminders.
Approval flows and documents
Requests, multi-level approvals, documents generated from templates and an archive with full history.
Reports and dashboards
Your company indicators pulled from every system into one place, updated in real time.
Integrations between systems
We connect the apps you already use: accounting, SPV (the online portal of ANAF, the Romanian tax authority), your online store, email, equipment.
Custom CRM and ERP
When the app needs sales, inventory or finance, we start from a custom CRM or a custom ERP.
Automation and RPA bots
RPA bots take over repetitive work in other apps, with a log for every run.
When does a custom application make sense?
A custom application makes sense when your process is an advantage you do not want to change to fit off-the-shelf software, or when your team works in too many tools that do not talk to each other.
Your process is your advantage
The way you work sets you apart from competitors. Off-the-shelf software forces you to simplify it.
You work in spreadsheets and email
Important data sits in files passed from one colleague to another, and nobody has the right version.
Off-the-shelf software means compromises
You paid for a product that covers half of your process, and the rest happens around it.
You need a portal
Clients or partners call you for information they could see on their own.
You want to merge several apps
Sales, operations and accounting use different programs, and data is entered more than once.
Licenses for unused features
You pay monthly, per user, for features you do not need.
How does CustomCRM build a custom application?
CustomCRM builds a custom application in stages, starting with a free one-hour consultation, so your team works in it before every module is finished.
Free consultation
One hour to understand your process and what you want the app to solve.
Analysis and specification
You get the modules, screens, roles, integrations and stages in writing.
Prototype and validation
You see the main screens, and we adjust them with the people who will use them.
Development in stages
High-impact modules are built first.
Launch and training
We move your existing data and train your team.
Support and growth
The app grows with your company: new modules, integrations, automations.
Start from CRM, ERP or RPA?
Many custom applications start from a core CustomCRM has already built. That way you get to a working platform faster.
CustomCRM custom applications at a glance
- What it is: A CustomCRM custom application is web software built from scratch around one company’s process: an internal platform, a client portal, an app for field teams or an integration between systems.
- Key benefits:
- Your process stays the same, the software adapts
- Several tools become one application
- Expands with CRM, ERP or RPA on the same foundation
- Who it is for: companies with specific processes, companies that work in many spreadsheets, companies that need a client or partner portal, teams with people in the field, groups of companies
- What sets it apart: Where it fits, CustomCRM custom applications start from modules already built for CRM, ERP, invoicing and e-Factura (Romania’s national e-invoicing system), so development focuses on what is specific to your company.
- Quick verdict: A custom application is the right choice when your process does not fit any off-the-shelf software without compromises. In practice, your team works in one application, built on your own terms and stages.
What is a custom application?
A custom application is software built for one company, starting from its processes, not from a standard product configured later.
Off-the-shelf software gives you a fixed set of features and lets you configure them within its limits. When your process goes outside the template, your team starts working around the software.
CustomCRM does the opposite: we look at how a request moves through your company, which documents are issued, who approves and which reports management follows. Then we build exactly those screens, rules and automations.
CustomCRM applications run in the browser, on a computer, tablet or phone. Technical details, hosting and access are set in the specification, before development starts.
If the application needs invoicing, contracts or e-Factura, we use the modules already built for CustomCRM.
Custom application, off-the-shelf software or industry CRM?
Choose a custom application when your process is unique, off-the-shelf software when your process is generic, and an industry CRM when you want a foundation built for your sector, then adapted to your company.
| Criteria | Off-the-shelf software | CustomCRM custom application |
|---|---|---|
| Starting point | A fixed product, the same for everyone | Your company process |
| Features | Many, some unused | Only what your team uses |
| Price | Usually per user, per month | Based on usage, not per user |
| Integrations | Only those the vendor provides | With any system that has an API or data export |
| Process changes | Limited by the vendor | The app changes along with your company |
| Invoicing and e-Factura | Separate or through add-ons | Modules available, already built |
Frequently asked questions about custom applications
How much does a custom application cost?
The cost of a CustomCRM custom application depends on the number of modules, the integrations and usage, not on the number of users. After the free one-hour consultation, you get a specification and a proposal split into stages, so you know in advance what each stage includes.
How long does it take to develop a custom application?
The timeline is set after the process analysis, because it depends on modules and integrations. CustomCRM delivers in stages, so you use the first modules before the app is complete, and adjustments happen early.
Does the app work on a phone?
Yes. CustomCRM applications run in the browser, on a computer, tablet or phone, with screens adapted to each. Field teams can fill in job sheets, attach photos and update statuses right from their phones.
Can it integrate with ANAF’s SPV and with accounting?
Yes. CustomCRM already has invoicing modules and integration with ANAF’s SPV portal for e-Factura, and your custom application can use them. The connection to your accounting software works through an API or data export, so data is not entered twice.
Who owns the data in the application?
The data you enter in the application belongs to your company and can be exported. Licensing, hosting and access terms are set in the contract before development starts, so you know exactly what you get.
What happens after launch?
The CustomCRM team stays with you for support and growth. When a new need comes up, such as a module, a report or an integration, you discuss it directly with the people who built the application.